Concept:
Santa Clara University and A Circle asked that I adapt the podcast audio to a visual storytelling model for visual distribution channels, social media, direct email campaigns, and live presentations at visitor events and open houses.
Design:
This allowed the podcast episodes to expand its audience and for admissions staff to utilize the audio assets in their visual presentations for prospective students and alumni events.
Success:
The Life Invented campaign focused on students and alumni as social justice warriors, celebrating diversity and working for inclusion. The campaign was critical to increasing applications from both international, transfer, underrepresented and first generation college students, as well as for recruiting a more diverse staff and faculty. Due to it’s success the content scope was expanded to donor engagement and featured alumni such as Steve Nash and Lloyd Pierce.