Crystal Dawn Davis

Designing moving experiences by exploring the depth and subtlety of visual storytelling stitched together with soundscapes that evoke a sense of being and awareness. Creating for the eye, ear and spirit.

SierraClub – Earth Day

Client

Sierra Club - Alabama + Mobile Bay

Earth Day Mobile Bay Poster Series

I have been designing the posters for the annual Earth Day Festival for almost a decade. The posters serve as a foundation for digital and print advertising for the event as well as securing vendors, sponsors and donor support. The posters feature local indigenous wildlife or well know parks and areas of natural beauty held precious to the region and local ecosystem dependent economies. The color palette and layout need to standout and appeal to a broad range of local aesthetic values. The layout needs to be maximized to include key event and sponsor information in a way that also translate to various formats for print and digital distribution.