Designing for Community Engagement
CoWatch was the world's first Amazon Alexa-enabled smartwatch: CoWatch could listen and talk to you, track your calendar and packages.
Concept:
Support online engagement through the transition from crowdfunding fulfillment to product launch on Amazon.
Design:
Successfully designed and implemented a digital marketing strategy to support the product launch of the first Smartwatch with Alexa integration on Amazon.
Designed visual content for Amazon product page, social media, website, and digital marketing.
Success:
Increased organic community engagement on average of 400% over previous sponsored and paid content campaigns.
